The agreement between Genova – Liguria Film Commission and Convention Bureau Genova has been signed. The shared goal is the touristic promotion of the city through the territorial marketing.
In the past days a nonbinding agreement between the Fondazione Genova – Liguria Film Commission’s President Cristina Bolla and the Convention Bureau Genova’s President Carla Sibilla has been signed, with the aim of planning common initiatives and projects that focus on the support, development and increase of the city touristic promotion, whose success rely on the territorial marketing and on a network-structured activity.
This agreement has led to a constant dialog among the different local subjects and to a new important synergy that adds value both to Film Commission, in the field of cinematographic productions, as well as to Convention Bureau, a referent within the local meeting industry, both of whom share the goal of ranking Genoa as a business, artistic and cultural city.
With this agreement, the two subjects commit themselves in the realization of mutual promotion and services addressed to their own national and international targets that aims at giving more visibility to the territory in the congress sector as well as in the productions on the big and on the small screen.